To debunk the widespread myth that owning a gun makes you safer, States United to Prevent Gun Violence opened a “gun store” on Manhattan’s Lower East Side and invited first-time gun buyers to come in.

“Upon entering the doors of the storefront, potential customers were shocked with some unsettling history behind each gun model, including their use in some of the most emotionally charged mass shootings, unintentional shootings, homicides and suicides. States United to Prevent Gun Violence captured the shoppers’ stunned reactions via hidden cameras.”

After the truth was revealed, the group conducted interviews with the prospective customers and produced a PSA about gun safety myths.