On Monday, the clothing company Bstroy began promoting sweatshirts bearing the names of Sandy Hook, Columbine, and Marjory Stoneman Douglas and riddled with holes designed to look like bullet holes. This is unacceptable and offensive.
Today a coalition of gun violence prevention organizations and advocates are calling on Shopify, the e-commerce company hosting Bstroy’s store, to shut them down. Read the letter we sent to Shopify:
As the United States continues to be plagued by gun violence, one of your vendors, Bstroy, is promoting sweatshirts bearing the names of schools that have suffered mass shootings and riddled with holes designed to look like bullet holes.
Bstroy claims it was trying to be ironic by promoting these sweatshirts. There is nothing ironic about gun violence. There is only the real trauma suffered by survivors and victims’ families.
We are calling on you to take action and cancel your contract with Bstroy.